In this modern era, social media is not about selfies and stories anymore. It has turned into one of the most influential tools for business brands and personal brands to scale online. But the bigger question is — what do you post, and why is it important?
If you’re lost on what to post on Instagram, Facebook, or LinkedIn as a digital marketing newcomer, then you’re in the right place.
Why Is Social Media Strategy Necessary?
Random posting will never build your brand. You require a strategy — an intelligent plan that assists in:
Creating your brand
Reaching the appropriate people
Establishing trust
Turning followers into buyers
Your social media requires the proper content at the proper time, just like a store requires a window and customer support.
What to Post (With Examples)
Here are 6 intelligent content types you can post — and the reason you should:
1. Learning Posts
Educate your audience on something useful.
> Example: “3 Easy Tips to Improve Your Instagram Reach”
Why: Teaches people and establishes you as a reliable expert.
2. Behind the Scenes (BTS)
Reveal how you work, your process, or a preview of a project.
> Example: A photo of your workspace or you working on a client project.
Why: Makes your brand more human and real.
3. Client Testimonials / Reviews
Share what your happy clients say.
Example: “Working with Shahda was the best decision for our brand!”
Why: Builds trust — people believe people!
4. Tips & Tricks
Share bite-sized tips related to your field.
> Example: “Use Canva to design quick and beautiful posts!”
Why: Adds value and retains followers’ interest.
5. Interactive Content
Polls, Q&As, quizzes, or “this or that” games.
> Example: “Which do you like more for marketing: Instagram or LinkedIn?”
Why: Increases engagement and allows you to know what your audience enjoys.
6. Promotional Posts
Speak about your services, promotions, or future projects.
> Example: “Now providing FREE digital audits this week!”
Why: Allows people to know what you have to offer — but don’t overdo it!
How to Make a Good Social Media Strategy
1. Understand your audience
→ Are you addressing business owners, students, or creators of content?
2. Choose 2 or 3 core platforms
→ Don’t attempt to post on all platforms at once. Post where your audience is.
3. Utilize a content calendar
→ Decide what to post and when. This maintains consistency in your content.
4. Use hashtags carefully
→ Research popular and relevant hashtags to increase reach.
5. Post at the right time
→ Experiment with mornings, lunchtime, or evening — when your people are up and about.
6. Track and learn
→ Monitor what posts get likes, shares, and saves — and repeat more like those!
Final Thoughts
Social media isn’t only about being active — it’s about being intentional and smart.
By knowing what to post and why you’re posting it, you’ll not only grow your page, but also build strong relationships with your audience.
Start small, stay consistent, and always add value. That’s the real secret behind social media success!